In this modern world of business, it is important to gain a higher rank and have better SEO. The most feasible and proven way to achieve that is to select a winning domain name. Ideally, for any business, large or small, the domain name acts actually like the face of the brand. That means you must choose a domain name in the form of a URL that actually sounds like your brand.
You may wonder how exactly you can do that. Well, it is simple. You need three things right at the outset. These are:
Also make sure that you do not use any numbers, hyphens, or anything else in the URL that will make it unnecessarily complicated and sound unnatural.
Make sure it is pronounceable
Closely related to the above tip, it is required to keep things simple so that the users can pronounce your domain name, even if you know that seldom users say the domain name out loud.
Making it pronounceable is very important because it will ensure processing fluency. This is the ease at which the brains of the users will process any information. According to mental science, those names that do not require a person to think too hard to remember or pronounce usually do well and are highly likely to encourage more positive associations.
- If you have to spell your brand name over the phone you will lose on the SEO aspect as well as in your site ranking eventually.
- Moreover, if people continue to misspell your domain name routinely simply because it is too hard to remember and even figure out, you will lose all of your potential traffic.
- In addition to that, most of the visitors will give up searching your site for your brand very quickly.
Ideally, people now do not have much time to spare or even the desire to try out all available Google search results of possible spellings. That means the bottom line is to keep your domain name simple and easy so that it is easy for your users to find you.
Make it short
Short things are easy to remember. Therefore, make sure that you keep your domain name short but do not make it too short because it will then have an opposite effect.
- The precisely short domain name will not only be simple but will be memorable as well.
- Moreover, too short a domain that has fewer characters will be hard to pronounce as well. As said earlier, a thing that cannot be pronounced easily is more likely to be forgotten.
The most important thing to note here is to strike a balance. You must go for something that is brief and at the same time ensure that you do not contort your domain name by chopping off a few whole parts of words.
Brevity is important but in pursuit, for it, you should not kill its effect by considering using any acronym for your domain name, especially if your brand or product is not usually known by its initials. For example, WWF is more common to people rather than its full form, the World Wildlife Fund. What works for others may not work for you.
Always use .com
Using proper extensions along with your domain name is very important. When it comes to deciding extensions, it is important to make sure that it is unique but that does not mean it will be better always. There are lots of new extensions available now such as:
- .pro and of course
While the other extensions may seem attractive and hip, you should go for the traditional .com extension always. This is because the .com extension is most commonly used by all businesses and therefore is easier to remember. In fact, according to research, it is seen that almost three-fourths of all websites that you come across today use a .com extension.
However, there may be times when you may not get the .com extension. In such situations, you may try out other commonly used extensions initially such as:
Once you get this to start your business, make sure that you make it a point that you try to obtain the .com extension in the future.
Of course, it is important that you need to check whether or not that specific extension and the domain name are already owned by someone or not. If you find that your preferred .com extension and a domain name is already owned by a big brand discard the idea of using it. This is because you will not be able to get it unless you buy it from them and mind you that will cost you a considerable amount of dollars.
Then there can be situations when you will need to decide whether or not you want to use a country-specific extension in your domain name such as:
- .nl for the Netherlands
- .au for Australia
- .de for Germany and others.
Well, these types of extensions are required only for those businesses that do not have any plans to operate outside their country.
Trademark infringements and confusions
One most important thing to remember while choosing a domain name for your company is to avoid confusion and trademark infringements. You may not be sure about this aspect which is why you should take the help of expert SEO companies. If you invest in SEO by Kick Media or any other agency equally good you will get the guarantee that your domain name is ideal and distinctive.
Confusion and trademark infringements with the name of another brand and site may result in costly lawsuits. The other company can sue you and force you to give up the selected domain. Therefore, check official sites to find out whether or not your domain name violates US trademarks before you register.
Summing it up
Choosing a domain name for your site must be done with extreme care. You must remember one crucial point that if people confuse your brand name with another, so can the search engines. The results will be beleaguered and drastic with extraneous links.