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Do you ever wonder why some articles, videos, graphics, photos and ads get so many likes and shares on social media? Well, the answer is not the logic but the emotions attached with that content. Emotional content attracts the audience and makes them share your content. But do you know how?

Emotions not only instigate a favorable response from the audience towards your content but also influence their buying decision. According to research, 80 percent of buying decisions are based on emotions and only 20% are based on logic.

Table of Contents

Know Why Emotional Headlines Rule Content Marketing?. 1

6 Powerful emotions and tips to use them in Content Marketing. 2

  1. Happiness………………………………………………………………………. 2
  2. Anger. …………………………………………………………………………… 2
  3. Fear. ……………………………………………………………………………… 2
  4. Sadness. ………………………………………………………………………… 2
  5. Curiosity or Anticipation. ………………………………………………….. 2
  6. Surprise. ………………………………………………………………………… 3

How to Write Emotional Headings. …………………………………………. 3

  1. Write At Least 20 headings. ………………………………………………. 3
  2. Calculate the emotional marketing value for each heading. …….  3
  3. Eliminate anything below 30. …………………………………………….. 3
  4. Add a few more drops of Emotions. …………………………………….. 3
  5. Publish, Test and Evaluate………………………………………………….  3

Final Words on Emotions in Content Marketing…………………………. 3

Author Bio………………………………………………………………………….. 4

 

Know Why Emotional Headlines Rule Content Marketing?

The main reason why emotional headlines rule the content marketing is that they speak directly to the readers. People can relate to these headings. Emotional headlines can be written in two forms that are direct or indirect form. Direct headlines usually touch the reader’s feelings while the indirect headlines easily attract the attention of the readers.

Examples:

  • Direct Emotional Headline:

A fragrance that brings back the memories…

  • Indirect Emotional Headline:

Will she accept my love this Valentine?

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Local advertisers or retail advertiser often use direct headlines to advertise their brand. They know that the use of emotional headlines can easily attract the audience.

6 Powerful emotions and tips to use them in Content Marketing

Do you know what makes people like or share your content? It’s emotions behind that content. But what kind of emotions influence the audience’s sharing and buying decision? Here are six emotions that you can include in your headlines to increase your shares and even sales.

1.   Happiness

Everyone likes to be happy, do not you? People are attracted to things that make them happy. 78% of the content that is shared on social media are memes, this proves, people like to share the content that makes them happy.

2.   Anger

Writers avoid using anger in their content as it can create a lot of misunderstandings. But, you must have noticed the Facebook posts which have caused a lot of wraths usually receive a bunch of comments, likes, shares and dislikes. This is the trick used by a lot of writers to manipulate the audience,

3.   Fear

Another very powerful emotion is Fear. This emotion can lead to phenomenal success. Fear can give people strength where they have not anticipated it.

4.   Sadness

While many writers and marketers do not believe in using sadness and pain in their content marketing, however, it still is the most powerful emotion. This emotion is most commonly used by charity organizations when they want to highlight the issues related to children and animal abuse. Undoubtedly, once in your life, you must have seen some of the videos or pictures like these.

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5.   Curiosity or Anticipation

Once in your life, you must have been a victim of these click-bait headings. You must have seen the headings that say “Do you know what happens after…” These headlines work well in content marketing because they trigger our curiosity. Advertisers usually use these kinds of headings in the teaser ads. We even after knowing the advertising tactics, click these posts to satisfy our curiosity.

6.   Surprise

The surprise is one of the emotions that works really well in content marketing. We often come across headings that say “We did not expect”, and then due to curiosity we click again. Surprise works really well to attract and engage the audience.

How to Write Emotional Headings

Writing an emotional headline to attract readers is not a piece of cake. Many people do not know how to write the emotional heading, but you do not have to worry as we have got you covered.

1.   Write At Least 20 headings

It is suggested to write at least 20 different headlines for every piece of content before you choose your final heading. This process has been followed by many writers including me when I write my essay.

2.   Calculate the emotional marketing value for each heading

Writers are usually confused about what makes their content more emotional. If you are unsure about your heading, it is better running the heading on emotional marketing Value headline analyzer tool. This will not be needed as you become experienced, but for now, it is good.

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3.   Eliminate anything below 30

The EMV tool shares the score for each heading, eliminate those headings that score below 30.

4.   Add a few more drops of Emotions

Once you have chosen your emotional headline, go back to the tool and check if you can add some more emotional words to it. You can simply make your headline more appealing by adding or swapping a few words.

5.   Publish, Test and Evaluate

Now, as you have finalized your heading, it’s the time to publish it. After publishing, you need to evaluate the performance of your content. Don’t forget to check how many likes and shares your content gets.

Final Words on Emotions in Content Marketing

It seems easy to use emotions in content marketing to attract the audience but the truth is they are not as easy as you might think. Emotional content varies from age, interests and background. To play with the emotions you need to know your target audience and have to follow some tips and tricks to create share-worthy emotional headlines. If you need more tips and tricks for essay help UK you can check some websites that offer content writing services.

 

Author Bio

Oliver Stone has done Masters in Arts and sciences from the Imperial College London and has been working as a creative writer for around 4.5 years. She is a creative writer, blogger and vlogger and is best known for her research and excellent communication skills. Oliver loves to swim, write stories and play soccer whenever she has free time.