My friend Karla has been trying to popularize her cooking and homemaking blog for almost a year now, last time when we talked about her blog, she sounded pretty dejected and unhappy.
She said “I don’t know what I am doing wrong, I started out with the kindest of intention and just wanted to help the housewives community by trying to give them a helping hand.
But a year later here I am, right where I started.”
Now, apart from the fact that Karla is an amazing cook and a great housekeeper, she is also an amazing writer. So, while there was never a lack of ability that had put a dead stop on her online growth, instead, it was a lack of engagement strategy which has tucked her blog way down the heap of strategized content and blogs available to be ranked on the browsers.
An online blog or any website type requires an online marketing agency that can help accelerate the overall growth and engagement of the website while also helping you get ranked on the front page of the search engine results.
Why can’t you do it yourself, you ask?
Well, assembling a 360-degree online marketing strategy that covers an SEO, social media, and content curation game plan requires years of expertise, experience, and of course first-rate analytical skills, and it’s definitely not as easy as it sounds. Hell, I honestly don’t think it even sounds easy.
Now, besides the fact that an online marketing strategy can help you grow your business exponentially at a faster pace. I want to discuss more on the 5 reasons for which you really need to invest in an expert SEO strategy.
Drives favourable customer response
An effective SEO strategy can never be contrived in a vacuum, there is so much more to an SEO strategy than just keywords targeting, and an expert SEO strategy requires you to optimize even little hidey-hole of your website and blogs which results in favourable visitor experience and better quality content. While trying to inculcate a temperament of search engine optimization on your website, you also end up improving the overall quintessence of your website and the standard of its content.
Target the right audience
The fact that one can find thousands of “self-professed” SEO experts in every nook and cranny of the online spectrum plants a big black mark on the overall fecundity of an expertly curated SEO strategy. A phoney SEO strategy might be successful in bringing impressions on your website, but how many of those eyeballs and impressions can you really convert into a customer.
For Instance, If you are a wedding planner in Australia and a customer looking for a wedding planner in Houston strolls to your portal then the visit will be redundant, keyword SEO Houston won’t ever generate purchase for an Australian wedding planner. However, if you are targeting the soon to be wedded couples of Sydney or Melbourne then that can be quiet fruitful for your business.
A business thrives on repeat customers, and a statistical impression on the online platform does not mean anything unless the person is actually a potential customer who would seek the pleasure of investing time and money in your services or products. An expert SEO strategy helps target the right audience for your website, the type which can actually mean something for your business.
SEO: An advanced PR tactic
While the corporate world ends up dissolving billions of dollars on advertising every year, there is a smart and effective strategy that can help you achieve leaps and bounds of growth without really investing a single penny on expensive media and advertising leakage. Through SEO you can create a synchronistic environment for your business where influencer, opinion leaders, and even celebrities will be your personal mouthpiece without you having to invest millions in attracting them.
Better than advertising, even PPC
Yes, you heard me right, an expert SEO strategy is supremely better than any advertising or PPC marketing effort. Apart, from the fact that the business owner does not have to discharge a huge chunk of money in paid advertising, SEO also elevates your virtual credibility and makes you a better candidate to get ranked on the first page of the search results. Furthermore, customers tend to be more attracted by the organic top ranker rather than a portal who paid to be there.
An edge over the competition
Remember how my friend Karla with all the skill and zest in the world was still not able to grip the control of her nosediving business, well a lack of SEO strategy can do just that for your business too, or on the brighter side, you can do exactly the same with your business.
A fool business ran smartly is incredibly more fruitful and high venture than a smart business ran foolishly.
Now that you have understood the importance of having an expert SEO strategy in place, you also deserve to know the whereabouts of all the high venture gains that can help you grow your business with no extra effort.
Who am I looking for?
A customer needs to make contact with your content for around 7 times before they can actually make a purchase from your website. Hence, you require a steel box acceleration project which is backed by an effective and outcome-oriented marketing strategy that will help you make categorical and encouraging contact with your customer on all the spheres of the virtual world.
Whom should I consult?
You should seek the guidance of the best online marketing agencies of the U.S., agencies which are capable of providing skilful analytics mastery and a holistic promotional design which rides on the back of an ingenious strategy exclusively curated for the need of your business. A one size fit solution won’t suit the promotion requirements of your business and a specialized agency that is willing to give you distinctive attention is what you really need.