Although the coronavirus has increased internet usage exponentially, in many industries it has also caused search traffic to company websites to plunge. Does this mean that, right now, SEO in Tampa is useless for your business? It’s definitely not.
Though there has been a lot of misinformation floating around, amid decreases in search traffic, several details remain that illustrate the value of SEO.
COVID-19 is on the trend
Yes it feels like it’s been forever, and yes, it’s going to have long-term implications for customer behaviour and different industries, but no, coronavirus isn’t going to be at the forefront of research forever. On the other hand, evergreen questions will remain relevant to your customers long after the outbreak has subsided.
Content is still the key
It’s all right to write about trending issues as they apply to your business, but these pages will naturally decrease traffic over time. They are also less likely to rank first as big brands and high-ranking websites dominate the results on page one. On the other hand, content written on evergreen topics related to your niche remains important and accumulates traffic over time. As such, it’s never a bad time to publish content on evergreen topics.
SEO isn’t only about traffic
SEO not only aims at increasing the traffic on the website, but also to increase eligible traffic. This means that visitors to your website are most likely interested in what you have to say in the face of contradictory trends. In that sense, even if you want to nurture your company, SEO can help you recognise highly qualified leads.
SEO gains are long term
SEO is about winning credibility from search engines, and by reliable performance, the only way to do this is steadily over time. Because major SEO gains usually don’t happen until three or so months down the road anyway, there’s plenty you can do that’s worth your while now.
Search will become more important
Traffic to many websites from search engines may be down, as mentioned earlier in this post, but traffic to search engines is not. People who used to listen to the radio on their commute are currently checking for updates from Google. Consumers of the older generation who used to rely on their caretakers are now using voice assistants to get responses.
Not only has our already-growing reliance on search engines accelerated during COVID-19, but our already-advanced search platforms are also now skyrocketing. For companies down the line, this makes search engine marketing (whether in the form of PPC or SEO) an even more mission-critical pursuit.
Why is SEO particularly important for SMBs during COVID-19?
Let’s dive a little deeper and see why it’s particularly important for small businesses.
Local search is essential
With so many closures and people unable to venture far, optimization of local searches is crucial. Local SEO tactics will help you appear for “open now and “near me” searches. You should still optimize your business if you are not open and cannot offer services now, because you can refer people to your online services and include important information in your content including the reopening dates.
People want to support small businesses
Another important reason for local SEOs is that consumers make an effort to use local businesses over large brands in the spirit of the small business movement across American communities. Your SEO strategy connects you with people who seek support from local businesses.
SEO offers competitive edge for SMBs
Consumers often do not immediately become customers; multiple encounters are required. And your informative blog posts as part of your SEO strategy help you build trust, familiarity and quality. If consumers can go out and start looking for companies near them, what do you think they are going to call?
If you need professional SEO in Tampa get in touch with Renaissance Market VA and make a well thought investment.