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In this day and age every, one of us is fully immersed in social media, we live and breathe it. With almost 3.5 billion social media users, if you haven’t jumped on the bandwagon yet you’re missing a convenient, cost-effective and efficient way to reach almost half the world’s population. Instagram following gives the users an easy way of getting useful knowledge about businesses and whatnot.

It is said a brand must go where the people are and today’s potential consumers are on social media. Social media gives a voice and an identity to your business. It helps you in analyzing demographics and gets your message across to them.

Before engaging in any business with an unknown entity people now days scour through the companies social media presence. To see if the business delivers on its claims and what are people saying about the brand. Social media present you with an opportunity to connect and get your message across to potential consumers.

Let’s have a look at the social media channels that can truly help you to generate the leads for your business by revolutionizing your marketing strategies.

  • Facebook

With more than 2 billion active users Facebook is the most used social media platform in the world. With so many Targeted potential customers making Facebook a social home for your business is a must.

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Currently, there are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook. With built-in features like Facebook Pages, live customer support, targeted advertising, business pages, and in-depth analytics Facebook can become an invaluable marketing tool for your business.

  • Instagram

In its early days, Instagram was only a picture sharing social media application. With exponential growth in its popularity, it has now evolved as a huge content sharing platform. It allows you to share a wide range of content such as photos, videos, stories, and live videos.

Millennial are using Instagram more than any other platform. Recent research shows that 60 percent of Instagram users are between the ages of 18 and 29. So if you’re trying to increase your revenues and potential customer base by tapping into the millennial market than Instagram is your go-to marketing platform.

To have an effective engagement on Instagram, you first need to have followers. Growing your Instagram following takes time, but with consistent strategy and efforts, Instagram can become a strong addition to your business’s social media tool belt.

  • Twitter

Twitter is a social media platform that emphasizes on sharing of real-time information such as news. Twitter is a great potential tool for a business to quickly spread the word. Its Hashtag feature helps boost posts, and if enough followers find your content interesting and retweet you your product can become viral.

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Companies primarily use this platform for customer services because customers who are active on the platform will seek out a brand for their queries and concerns. But to use Twitter as an effective marketing tool you have to make your content conversational, funny and highly responsive.

  • YouTube

YouTube is a video sharing and content streaming platform. The data suggests that YouTube users watch more than a billion hours of video every day and with almost 2 billion users it’s also considered to be the second-largest search engine after Google.

To start you can create a YouTube channel of your business where you can upload videos of your brand for your target consumers. You can also do targeted advertising on YouTube to increase your reach on the platform.

  • Pinterest

Pinterest is a visual-oriented social media platform with over a quarter million active users where people usually go to get inspired or buy new things. That’s why it can be an excellent marketing tool for certain businesses. Having a presence on Pinterest can certainly help to get your product on people’s minds.

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Popular categories on this social platform are hobbies, fashion, beauty, fitness, cuisine, and photography. It makes Pinterest an amazing marketing tool for businesses in those areas. To effectively use this platform you need to share impactful visual content of your product for the users.

  • LinkedIn

LinkedIn which started as a job search site has now evolved itself into a professional social media platform. With an active user base of around 300 million, it provides a great opportunity for professionals to share content and network and industry leaders.

A unique feature of LinkedIn is that it provides a platform for businesses to attract top professional talent to work for them. LinkedIn also offers advertising opportunities for businesses by sending targeted ads to inboxes or by displaying ads by the side of the site.

If you want your business to stand out in this digital era, social channels provide you with this competitive advantage. A correct understanding of which platform to use for which purpose; can help your marketing campaign a huge deal.

By definition social channel demands you to be social on them, only investing a reasonable amount of time and resources on these platforms can help you to use these social marketing channels efficiently.