Even though social media and search engine advertisements are gaining traction by the day, they are still way behind when it comes to replacing conventional advertising methods- TV commercials, billboards, and print ads. These traditional tools still are regarded as an effective local advertising method.
According to Forbes, many people are wondering if billboards are at all effective in this digital era. Billboards are huge poster boards that you may come across on the byways and highways throughout the country. According to the findings of a study conducted to find out if these billboards are still able to grab the attention of passersby or onlookers, around 71 percent of Americans pay attention to the billboard messages on the roadside. Moreover, the study revealed that over one-third/ 37 percent of the people have claimed that they always see an outdoor advertisement while passing one.
However, billboards or other forms of traditional outdoor advertising could be quite expensive. A better alternative is using yard signs. These are not expensive and you can easily distribute them throughout your county or city. Marketing experts have realized that they cannot undermine the pivotal role played by yard signs in reaching a wider audience without burning a hole in your pocket. You must initiate your yard sign campaigns with well-designed and well-crafted signs. Here are some expert yard sign design tricks you may consider following.
Be Simple in Your Approach
The fundamental principle of yard sign designing is to focus on simplicity. You may keep in mind that your precise target audience will be going past your yard sign right from a pedestrian speed to around 65 mph. Your design should cater to those who are zipping past your advertisement quickly for getting the entire message across. The most effective way of doing this is to maintain a simple yard sign design.
Generally, yard signs do not require over five to a maximum of ten words. This may exclude necessary sponsorship information that comes with political signs. Focus on highlighting the most critical words like political positions, names, deals, and benefits. Use simple color schemes with a couple of contrasting colors to make your message more prominent. You may enhance your yard sign design with the help of graphics, slogans, or logos that seem to convey your branding message. However, the design must have lots of white space and remain clean. Simplicity should be the guiding principle while designing custom yard signs.
Use Top-Quality Yard Sign Materials to Print on
There are numerous ways of printing and mounting yard signs. The most critical parameter in terms of yard sign printing is the material on which the yard sign will be printed and its quality. You may choose a reliable yard sign printing agency online so that they can deliver top-quality materials that can withstand fading from the sun’s heat and weathering from snow, rain, and wind. Opt for tear-resistant premium materials. It is essential if you are planning to use these yard signs over extended periods.
Look for Proofs & Extras
Most trustworthy yard sign printing organizations provide electronic proofs. These are essential for double-checking your artwork before undertaking the printing process. Moreover, they offer some extras such as yard sign frames, stakes, or even hangers for perfect mounting.
While customizing yard signs, it is necessary to examine your online proofs to see if there are any typos or positioning issues. Beware of grammatical errors. These can cost you your candidacy. Moreover, you may end up spending hundreds of dollars in reprinting the yard signs because of these errors. Hence, it is always a wise idea to examine meticulously your artwork for ensuring a perfect job.