The website as we know it is constantly evolving, and what began as a simple platform where you could tell customers about your business and what you can do for them has become so much more. Today’s users are a lot more selective when it comes to the websites they spend time on, and they are choosier, for sure. Users have high expectations in terms of a website’s quality, how it informs and entertains, and how it offers a comfortable and intuitive experience. You have to think about everything, indeed – from your website’s aesthetic appeal to the placement of your calls to action. But if you are wondering how you can truly have a more user-friendly website, here’s a list of the best things you can do.
- Get the opinion of your website users
It pays to get the opinion of your site users. If you have regular site visitors, conduct a survey and ask them what they would prefer to see on your website pages. If you get the input ‘straight from the horse’s mouth,’ you can more easily find out about the missing components or elements of your website that you may not see or notice otherwise. Many users will have a good idea of what they like (and don’t like), so it’s up to you to note their comments and transform them into something positive.
- Make it fast!
You’ve probably heard this time and again, but it’s in your best interest to make it fast. Website users will expect your website to load quickly, even if they are viewing it from their mobile phones or tablets. Most users will expect a site to load in as little as two seconds. Fast speeds will matter if you want to keep your visitors and retain their attention enough to transact with you. You can make use of various tools so you can check your site’s speed, such as Google Page Speed Insights and Pingdom. With these tools, you can also gain knowledge on how you can improve your site’s speed.
- Offer more meaningful information
Once you have a visitor on your site, you must give them the information they are looking for so they can decide on your service or product. Don’t make it hard to find important information. At a glance, your pages should say exactly what you do and how you do it, as confirmed by website development experts like Expre Digital Ltd. If information is readily accessible on your site, then users are more likely to stay.
- Focus on intuitive navigation
Visitors on your website will often check the navigation bar so they can familiarise themselves with your page. This highlights the importance of the navigation bar – it will follow your visitors through their journey, and it will also serve as an ideal tool for visitors to return to the landing page. In the same vein, you need to set a limit to the categories on the navigation bar; you should do this so the navigation bar doesn’t become overcrowded or bulky.
Colours matter as well, so choose them with care, and the layout of your site will have an impact, too. Talk to an expert in website development so they can guide you through the process and help you make the right decisions.