So far, the digital marketing patterns for 2021 seem to be based on two distinct but almost opposing ideas. The first is general humanization, which involves discussing specific problems and tailoring content to the user (rather than a mass appeal) in order to increase personal interaction. Second, fine-tuning the behind-the-scenes areas like SEO and how you organize campaigns—the nitty-gritty that your happy consumers don’t see—is a much more mechanical and technological optimization.
To give you a leg up on your rivals, Prism Digital Marketing an SEO Agency in Dubai outlined 9 of the hottest digital marketing trends for 2021. Take these marketing patterns to heart and incorporate them into the new year’s digital marketing plan.
The following are the top nine digital marketing trends for 2021:
The importance of inclusivity in our present time and place in history can be seen in the front page headlines. The number of people who want to see a more positive depiction of equality in the content they consume and the products they buy is the by the day, particularly among younger audiences and oppressed groups. Or, to put it another way, they don’t want to see the same homogeneous material that we’ve seen in previous decades.
Digital marketing will include a wide range of races, sexualities, ideologies, and other topics in 2021, as well as equality for people with physical and learning disabilities. This involves not just the imagery and video material, but also the subjects you address on social media and in blogs, as well as the items you sell.
According to Accenture, this cultural change is already having an effect on buying behavior: 41% of shoppers “have changed… their business away from a retailer that does not represent how important [identity and diversity] is to them.” According to the same survey, 29% of customers are likely to switch brands entirely if they don’t feature enough diversity—and this number rises even higher for ethnic minorities and the LGBT+ group.
- No-click Searches and Featured Snippets
SEO has aimed to bring your listing to the top of the search results for several years. Now, as we approach 2021, the ultimate aim is to increase SEO visibility in “position zero.”
Google’s “featured snippet” is referred to as “place zero,” and it is the most important aspect of SEO marketing in 2021. The featured snippet differs from other search results entries in that it is distinguished from the rest by a small box and is at the top. More significantly, it provides additional, specific information in an effort to address the user’s query without requiring them to click on it, earning it the moniker “no-click search.”
Although it may seem counter intuitive to forego a single click/visit in order to gain recognition as a thought leader, the recognition you gain as a thought leader far outweighs a single click/visit. In addition, with Google Assistant voice searches, featured snippets are also read aloud.
There are a few things to keep in mind if you want to target a featured snippet yourself. To begin with, featured snippets are primarily for long-tail keyword phrases such as questions (such as “how to build a logo”). They come in a variety of formats, including step-by-step instructions, definitions, and even videos (and more), so adapt your content to the right format.
Make sure you answer the keyword question simply and succinctly in the content itself, preferably with bulleted lists or a table structure.
- Sustainability is a big deal.
People in 2021 are as excited about environmentalism as they are about the digital marketing trend of inclusivity. They want to make sure who the companies that receive their money are just as worried about the environment as they are. We’re seeing a popularity boost for sustainable and eco-friendly brands, particularly among younger consumers, with 81 percent of consumers strongly believing companies can help improve the environment. This isn’t limited to the green product market; any company will profit from publicizing its environmentally friendly practices.
To make environmentalism part of your identity, you must communicate your sustainability through your branding and content. Depending on your branding style, there are a variety of options, such as prominently placing a banner on your website or discussing it often on social media. More subtle approaches, such as branded reusable tote bags or incorporating green themes into the brand’s visual identity, are also viable options.
- Blocking Ad-Blockers
The digital marketing patterns of 2021 aren’t all about optimism and progress; they’re also about overcoming roadblocks like ad blockers. With 27% of internet users predicted to use ad blockers by 2021, many advertisers are seeing their primary source of traffic, including PPC campaigns, cut off at the source.
To begin, determine how big of a problem you have—your ad data and analytics can tell you what you need to know. Depending on your target demographic and where you place your advertisements, the consequences can be minor. If your advertisements are blocked by ad blockers, adapt rather than trying to persuade potential customers to change their minds. Adapt the promotional budget to accommodate other, more lucrative promotions, such as influencer marketing or sponsored content. Younger viewers don’t respond well to display advertising in any case, but they do respond well to influencer marketing, so switching is often a good idea.
- For visual searches, use image and video SEO.
You probably already know that you can use keywords to search for images and videos, but did you know that you can also upload existing images for a search, or even take original photos and search for context? If more users become aware of these visual search strategies, the environment of SEO as a whole shifts.
You’ll want to make sure your image and video SEO campaigns are in top shape to take advantage of the increased number of visual searches. Apply the fundamentals first:
- In your picture descriptions, always include alt text.
- Include your goal SEO keywords in the file name of your image when adding images to your sitemap or creating a dedicated image sitemap.
- Using high-resolution images and videos, such as HD.
Additionally, particularly if you’re an ecommerce company, become familiar with Google Lens. When shoppers conduct picture searches for items or barcodes, if you use SEO techniques correctly, you will take traffic away from competitors.
- Material that is Interactive
This is a pattern that has existed for some time but is only now being accepted as a best practice. Not only does interactive content increase interaction, but it also increases consumer satisfaction.
Quizzes, open-ended questions, surveys, competitions, prizes, polls, calculator widgets, and other interactive content will work wonders for your brand. At the very least, they lengthen users’ interactions with you, which improves your ranking in algorithm-based searches and feeds. People, however, like to be entertained, so interactive content almost always enhances the user experience.
Interactive content is part of a larger movement toward personalization; by encouraging users to answer questions for themselves or have their opinions heard, they develop a more personal relationship with the brand. It’s also worth noting that it can be used to gather information on user needs, for example, to enhance products or websites.
- Segmenting your Customers
Customer segmentation is another trend that isn’t recent but is becoming increasingly prevalent. The concept is simple: instead of a few large marketing campaigns aimed at a broad audience, a large number of small marketing campaigns aimed at specific audiences is preferable.
Customer segmentation is the process of categorizing the target audience based on certain characteristics or behaviors, such as demographics or shopping preferences. This helps you to tailor your content more precisely to their tastes, such as creating two separate email lists for big spenders and small spenders and sending different emails to each with different items.
Since your followers receive content that has been hand-picked for them, this approach works best for personalization and customer interaction. Customer segmentation can be applied to specialized advertising on various pages, groups of blog material, and social media content for multiple communities in addition to email lists.
- Local SEO
Google’s local SEO algorithm is updated regularly, so if you’re a local SEO digital company, you can keep your business’s presence in local results up to date as well. Local SEO is, in some ways, much more effective than general SEO since people looking for a particular form of business in their geographic area have a higher purpose to buy, making conversion simpler.
To begin, you must have your Google account checked. You can do this by registering for Google My Business and claiming or making a new listing. This improves your Google SERPS ranking and allows you to provide additional information about your business to online searchers. Local keywords should also be prominent in your SEO strategy. Obviously, the name of your city or town should be a top keyword, but you can go the extra mile by using similar keywords as well. Mention a famous landmark or a quirky claim-to-fame if your place has one.
- Goodies from the Past
The best digital marketing trends for 2021 are not just from that year. Many marketing patterns from the previous year or year before are still in effect and will continue to be game changers in the coming year. If you haven’t done so before, there’s no better time than now.
Remember to keep an eye on the following digital marketing trends for 2020:
- Shoppable Posts: By streamlining the payment process, social media posts that explicitly link users to product checkout aim to improve conversions. Check out if you’re fit for Instagram Checkout.
- Last year, the eldest generation of Gen Z reached the age of 18 and began working. Understand the best strategies for marketing to Gen Z if you want to break into this young market.
- Microinfluencers: Unlike premier influencers, microinfluencers are more like regular citizens with a massive social media following. You can reach the same numbers as top-level influencers at a fraction of the cost and effort if you draw enough of them, which is usually done through social media competitions and giveaways.
- Voice Search SEO has been upending conventional SEO strategies since voice assistants first hit the market a few years ago—people don’t use the same keywords when they speak as when they type! Try incorporating speech keywords into your SEO technique.
Keep up to date with all the new digital marketing developments by visiting the blog of Prism Digital Marketing Agency- the best Digital Marketing Agency in Dubai throughout the year!