Are you launching a new product range or need to revamp your packaging? Maybe you are just curious to know what your options are?
Look no further, we are here to help and let you in on a little secret: Custom stickers and custom labels. So simple, yet so effective.
But before we jump in, let’s clarify what we even mean by stickers and labels. There is no fundamental difference between the two. Both are adhesive-backed pieces of plastic or paper. Labels usually come on sheets, as pictured below. This makes them easier and faster to peel and apply. Stickers are individually cut. However, when peeled, both look exactly the same.
How can you use custom stickers and labels to elevate your packaging, reach more customers and, ultimately, hit your growth targets? We have collected four ways you can make stickers work for you.
- Coherent Branding
Branding your product is essential, but let’s not forget the packaging your product will either be bought in or will arrive in. Instead of a generic envelope or cardboard box, you can use logo stickers to create a more coherent brand experience for your customers.
Stickers are super cost-effective and will allow you to bulk-buy your packaging material for a low price while still creating a high-quality product experience. Purchasing decisions are mostly made subconsciously. If you can create an association with your brand from the very beginning, your customers are much more likely to make repeat purchases.
- Make it premium
By choosing the right sticker. Many sticker and label printers offer special effect material like glitter, holographic or metallic vinyl. Using these will not only make your product stand out but highlight its premium status and quality.
This works particularly well when you opt for a material that mirrors your product features, like a shiny holographic material for a candle jar label. Even a simple honey jar suddenly looks like a luxury product using glitter stickers! These would also look fantastic on makeup or perfume packaging.
- Limited Edition and Quality Seals
These tap into the same power. Limited edition stickers create the illusion of scarcity around your product. Limiting the availability and therefore the time customers have to make a purchase is known to increase sales.
Quality seals highlight the standard of your product. A simple biodegradable paper sticker around the lid can speak volumes and shows that you strive to only produce the best quality.
- Custom Mailers
This works especially well if you are running an e-commerce business. Prioritizing your mailers means that you will stand out from the masses of brown packages your customers might be receiving.
You can choose the perfect labels for your packaging from vinyl stickers to sustainable labels to support your branding. Through custom mailers, you show that you are willing to go the extra mile to deliver a great product experience.
You can even add free logo and thank you stickers to every order. This way, your stickers will not be perceived as advertising, but will instead be seen as a gift. This activates social psychology’s rule of reciprocity: As the receiver, we feel the need to return the favor which can take the shape of a purchase, a recommendation or even a social media post.
And that’s it; four ways to elevate your product packaging and create an amazing experience using custom stickers and labels. We hope you found these tips helpful and are ready to make stickers work for you. If you are already using stickers for your branding or have other ideas you would like to share, let us know in the comments.